Infrastructure-first. Always.
Crometix fixes what breaks before traffic ever converts.
Hey — ran a quick pass on your site before our call. Found 4 things worth fixing immediately.
Fix these before we touch any ads. The LCP issue alone is killing your demo bookings.
audit-results.pdf
This is exactly what I needed. The LCP issue explains everything. Our demo bookings dropped 40% last month... When can we start?
After years working inside B2B companies and alongside growth agencies, Will Burroughs kept seeing the same pattern: marketing budgets climbing, lead quality declining, and nobody asking why the site itself wasn't converting.
The answer was always the same. Slow load times, broken SEO architecture, UX friction baked in so deep it had become invisible. The infrastructure was the problem. The campaigns were just expensive proof of it.
Will founded Crometix to do what agencies weren't willing to do — go deeper than the campaign layer, diagnose the actual systems, and rebuild them. Not hand over a report. Rebuild them.
With the guidance of Larry, whose two decades of experience scaling B2B revenue operations shaped the methodology, Crometix developed a process that starts with data and ends with measurable growth.
Where this started.
The people behind the work
Will Burroughs
Technology & Optimization
Will is a software architect specializing in high-performance web systems and conversion optimization. With experience designing and building scalable applications, he focuses on turning traffic into measurable revenue through faster load times, optimized funnels, and data-driven user experiences.
Larry Smith
Marketing & Growth
Larry is a seasoned entrepreneur in marketing and e-commerce, having led and scaled multiple companies to public markets — including US Interactive and THCG — reaching a combined valuation exceeding $1 billion. He brings deep expertise in growth strategy, customer acquisition, and building revenue engines that scale.
Four steps from audit to growth.
Every engagement follows the same structure — scoped, sequenced, and built around your site's specific revenue gaps.
Infrastructure before campaigns.
Running ads and content on a broken site is like filling a leaky bucket. Every engagement starts with the systems — load time, SEO architecture, UX, conversion paths — before anything else gets touched.
Data first. Opinions second.
Every recommendation we make is tied to a specific metric and a specific revenue impact. We don't bring gut feelings to client engagements. We bring Lighthouse scores, heatmaps, and funnel data.
We fix it ourselves.
Most audits end with a report. Ours end with rebuilt systems. We don't hand clients a prioritized fix list and walk away. We do the work, end to end, with no vendor handoffs in between.
Embedded, not transactional.
The companies that grow fastest treat us as a long-term partner, not a one-time project. We stay embedded because revenue infrastructure isn't a problem you solve once.